Even though the commercial made by both companies may seem unethical, by competing with each other in this way, both of the brands promote their brand names and become more well-known. There are obviously better ways to promote one’s product than to disparage others.īut there isn’t all downside on this situation. The two companies have been using manipulation and comparison advertising in recent television commercials in order to draw attention from a competitor’s brand to their own, which is a negative comparative advertising. According to a Businessihub post, “overshadowing a brand to increase the market penetration for one brand is considered as an unethical process by many.” In 1975 Coca-Cola spent around 25m on advertising and PepsiCo some 18m. One of said cola brands is arguably a little more ubiquitous than the other and Pepsi is making light of its role as the underdog in a series of amusing new ads. Like Apple vs Microsoft and McDonald's vs Burger King, Coca-Cola vs Pepsi is one of the most famous brand rivalries around. The PepsiCo commercial clearly overshadows Coca-Cola’s popularity in children in that commercial, giving it a connotation by letting the boy walked away without the coca cola. 80s TV Shows, 80s WWE Wrestling Stars, 80s Video Games, Marvel and DC Superheros, 80s Cartoons and 80s Musicians like: Star Wars, Ghostbusters. Mr Kendall changed that, by forcing both companies into an advertising arms race. Youtube and Google really suck at this and they are encouraging these types of videos with not taking any action. A genius campaign for National Burger Day. Usually competition shown on television isn’t that blatant, so this commercial specifically got me thinking, is it ethical overshadow other brand by claiming the superiority of its own product? He got two Coca-Cola and put them under his feet just to reach the higher button for the Pepsi Cola. In the video, a kid tried to get drinks from a vending machine. Some time ago I saw a brand commercial produced by Pepsi.
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